Innovating
for Tomorrow:
Sustainable Business in Real Commercial Space Competition
registration open:
secure your spot today!
The Innovating for Tomorrow Program brings together aspiring student teams to explore commercial space sustainability in New York City. Through a series of interactive seminars, an on-site visit to Urban 21, and a team-based competition, participants will gain insights into business planning, market conditions, and sustainability challenges. Registered teams will have the opportunity to develop creative solutions and compete for cash prizes in front of industry-leading judges.
![commercial.png](https://static.wixstatic.com/media/6b5dbd_65af1388bf8348a6a7862f049bb73e7d~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/commercial.png)
![Green Wall](https://static.wixstatic.com/media/11062b_326f4da6b3864d8a9e879cb15cb5e673~mv2.jpg/v1/fill/w_980,h_744,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Green%20Wall.jpg)
![Glass Buildings](https://static.wixstatic.com/media/daa8147c90904123b99659c0169c0d91.jpg/v1/fill/w_980,h_412,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Glass%20Buildings.jpg)
![Teamwork](https://static.wixstatic.com/media/11062b_1f708d3f725946b898b73e4ffbcdf0eb~mv2.jpg/v1/fill/w_980,h_1467,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Teamwork.jpg)
![Green Wall](https://static.wixstatic.com/media/11062b_326f4da6b3864d8a9e879cb15cb5e673~mv2.jpg/v1/fill/w_980,h_744,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Green%20Wall.jpg)
![Glass Buildings](https://static.wixstatic.com/media/daa8147c90904123b99659c0169c0d91.jpg/v1/fill/w_980,h_412,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Glass%20Buildings.jpg)
![Multi Storey Building](https://static.wixstatic.com/media/11062b_4075f7a8307649c4861536528be94b09~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Multi%20Storey%20Building.jpg)
![Green Wall](https://static.wixstatic.com/media/11062b_326f4da6b3864d8a9e879cb15cb5e673~mv2.jpg/v1/fill/w_980,h_744,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Green%20Wall.jpg)
![Glass Buildings](https://static.wixstatic.com/media/daa8147c90904123b99659c0169c0d91.jpg/v1/fill/w_980,h_412,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Glass%20Buildings.jpg)
![Monochrome Grunge Texture](https://static.wixstatic.com/media/11062b_5340f2edabae4c4c8f24be06ed26c45d~mv2.jpeg/v1/fill/w_980,h_595,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Monochrome%20Grunge%20Texture.jpeg)
- Registration is exclusively for teams participating in the Innovating for Tomorrow: Sustainable Business in Real Commercial Space Competition.
![commercial.png](https://static.wixstatic.com/media/6b5dbd_65af1388bf8348a6a7862f049bb73e7d~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/commercial.png)
seize the reward
strive for greatness
![13.png](https://static.wixstatic.com/media/6b5dbd_5839b14198de4224a1dd2eb0510037f4~mv2.png/v1/crop/x_309,y_339,w_423,h_367/fill/w_592,h_514,al_c,lg_1,q_85,enc_avif,quality_auto/13.png)
$3000
2 teams
![12.png](https://static.wixstatic.com/media/6b5dbd_372de2985475434cad3df4dac631dc0f~mv2.png/v1/crop/x_318,y_332,w_410,h_384/fill/w_574,h_538,al_c,lg_1,q_85,enc_avif,quality_auto/12.png)
$8000
1 team
![14.png](https://static.wixstatic.com/media/6b5dbd_01da6d21154d4505a28a94cbad2c83d4~mv2.png/v1/crop/x_311,y_335,w_419,h_375/fill/w_587,h_525,al_c,lg_1,q_85,enc_avif,quality_auto/14.png)
$800
3 teams
competition outcomes
Results will be showcased through press conferences and media interviews.
Award-Winning Teams
Certificates will be presented to the First, Second, and Third Prize winners by New Land Capital and CUCSSA.
meet the judge panel
see who will come
![截屏2025-01-27 上午11.14.51.png](https://static.wixstatic.com/media/6b5dbd_1e201befd4ca45af81cb66d3f1902866~mv2.png/v1/fill/w_980,h_699,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%E6%88%AA%E5%B1%8F2025-01-27%20%E4%B8%8A%E5%8D%8811_14_51.png)
Mark Zurack
Senior Lecturer in Business at Columbia Business School
Mark Zurack teaches courses in Capital Markets and Investments, Equity Derivatives, and Equity Markets and Products. Before joining academia, he spent 18 years at Goldman Sachs, where he co-managed equity derivatives in North America and Asia. He serves on the boards of several organizations, including the Binghamton University Foundation and the Alzheimer's Association.
![截屏2025-01-27 上午11.18.36.png](https://static.wixstatic.com/media/6b5dbd_ff44a50bf64f402cbf86a3f47e17e6de~mv2.png/v1/fill/w_966,h_928,al_c,q_90,enc_avif,quality_auto/%E6%88%AA%E5%B1%8F2025-01-27%20%E4%B8%8A%E5%8D%8811_18_36.png)
Bruce Usher
Professor of Professional Practice at Columbia Business School
Bruce Usher co-directs the Tamer Institute for Social Enterprise and Climate Change. He teaches courses on climate change, finance, and business, and has authored books such as "Investing in the Era of Climate Change." An active investor and advisor, he focuses on entrepreneurial ventures addressing climate change and clean energy.
![截屏2025-01-27 上午11.19.15.png](https://static.wixstatic.com/media/6b5dbd_5b780c4ac3d9473a8ca850ee517dfdfa~mv2.png/v1/fill/w_530,h_540,al_c,q_85,enc_avif,quality_auto/%E6%88%AA%E5%B1%8F2025-01-27%20%E4%B8%8A%E5%8D%8811_19_15.png)
Steven Cohen
Describe the team member here. Write a brief description of their role and responsibilities, or a short bio with a background summary.
Senior Lecturer in Business at Columbia Business School
![Image by Onnuri Yi](https://static.wixstatic.com/media/nsplsh_49f1557a57d94d85839609f618ec4563~mv2.jpg/v1/fill/w_980,h_1470,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Image%20by%20Onnuri%20Yi.jpg)
01
Innovating for Tomorrow:
New York City Commercial Spcae
Sustainability Competition
The Commercial Space Sustainability Competition encourages participants to create business plans that utilize commercial spaces at Urban 21, factoring Long Island City’s specific market conditions, rental rates, and operational expenses to achieve sustainable revenue growth.
our purpose
innovate to elevate
our vision
As a trailblazer in the community development of Long Island City, New Land Capital is committed to fostering community growth and enhancing local quality of life by establishing innovative commercial spaces that address the diverse needs of local residents.
![anthony-esau-N2zk9yXjmLA-unsplash.jpg](https://static.wixstatic.com/media/6b5dbd_3062df804f1e4fe183e4d8dc7345c928~mv2.jpg/v1/fill/w_980,h_736,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/anthony-esau-N2zk9yXjmLA-unsplash.jpg)
our mission
Through this initiative, we seek to inspire forward-thinking solutions, create local employment opportunities, and contribute to the economic vitality of Long Island City, thereby establishing a solid foundation for the long-term sustainable development of the community.
![Image_20240717171612.png](https://static.wixstatic.com/media/6b5dbd_eab88185b517442ea89c8174619fc48d~mv2.png/v1/fill/w_980,h_735,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Image_20240717171612.png)
additional resources
Architectural Inspiration for Sustainable Design
![urban21 logo.png](https://static.wixstatic.com/media/6b5dbd_bf996b734a634975aabc99f35618ff24~mv2.png/v1/crop/x_967,y_316,w_1906,h_1300/fill/w_808,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/urban21%20logo.png)
![Image_20240717171612.png](https://static.wixstatic.com/media/6b5dbd_eab88185b517442ea89c8174619fc48d~mv2.png/v1/fill/w_980,h_735,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Image_20240717171612.png)
Meet Urban 21, consisting of 71 exquisite units, offering various layouts including 1B1B, 2B1B, and 2B2B, unlocking quality enjoyment in modern style.
![urban21 logo.png](https://static.wixstatic.com/media/6b5dbd_bf996b734a634975aabc99f35618ff24~mv2.png/v1/crop/x_937,y_349,w_2116,h_1282/fill/w_910,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/urban21%20logo.png)
additional resources
Architectural Inspiration
For Sustainable Design
Meet Urban 21, consisting of 71 exquisite units, offering various layouts including 1B1B, 2B1B, and 2B2B, unlocking quality enjoyment in modern style.
![58.png](https://static.wixstatic.com/media/6b5dbd_ae7cc15023c94e19b31273caec71a677~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/58.png)
![59.png](https://static.wixstatic.com/media/6b5dbd_b268e1da605d44b48b4e9b4429d48be6~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/59.png)
![57.png](https://static.wixstatic.com/media/6b5dbd_c98d9ce7880643e183ccf6fb646a6713~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/57.png)
![60.png](https://static.wixstatic.com/media/6b5dbd_964251b9936c4126bce21548cc469b08~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/60.png)
![bob-bowie-SpY_qUexRTE-unsplash.jpg](https://static.wixstatic.com/media/6b5dbd_4fa86ffe786e4534a5510634e2924f36~mv2.jpg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/bob-bowie-SpY_qUexRTE-unsplash.jpg)